Elevate your every day to game day.
We Understand Your Love for Your College
About Us
FOSTER was founded in June 2020 by mother-daughter duo—and proud Ole Miss alumni—Kim Hackney and Frances Freeman.
What began as a thoughtful gift—a deck of playing cards inspired by their beloved college town of Oxford—quickly sparked something bigger. Fueled by their shared love for tradition and school spirit, Kim and Frances dove into the collegiate world, designing products that elevate the game day experience.
Today, FOSTER has grown into an officially licensed collegiate lifestyle brand, partnering with colleges, students, alumni associations, and fans nationwide to create timeless, elevated pieces that celebrate collegiate pride every day.
FOSTER is an officially licensed collegiate lifestyle brand on a mission to bring timeless, elevated pieces into the hands of fans.
Rooted in school pride and timeless traditions, FOSTER creates meaningful opportunities for fans to celebrate their alma mater, foster connection, and express their spirit through uniquely designed lifestyle products.
Frances and Kim lead a passionate team dedicated to connecting with fans, colleges, and alumni—bringing the spirit of game day into everyday life.